As part of the 12th annual College Colors Day celebration, which kicks off on Sept. 2, The University of Alabama will participate in the College Colors Challenge as fans unite to show their spirit and pride for the Crimson Tide. Three national winners from the second annual event will be selected to win an all-expenses paid trip to the College Football Playoff National Championship game.

Last year’s celebration saw the biggest College Colors Day ever with over 70 athletes, celebrities and musicians joining thousands that showcased their fandom for their alma mater and favorite schools, and expectations for this year’s celebration are even bigger.

This year, when fans visit as of Monday, Aug. 1, not only will they be able to create their own shareable, custom avatar, fans can also register to win an all-expenses-paid trip to the pinnacle of college football competition. Three lucky fans from across the country will be awarded the prize of experiencing the College Football Playoff National Championship in Tampa, Fla. The tickets to the game will be provided by College Football Playoff and Extra Yard for Teachers, the College Football Playoff’s primary charity partner that empowers and honors the teachers that help student-athletes across the country realize their dream of attending college.

On Sept. 2, Crimson Tide fans are encouraged to show their camaraderie and support for Alabama to all college football fanatics across the social media landscape. Through the month of August, be sure to check out the Alabama Athletics social media accounts below for special College Colors information, and use the hashtags #RollTide and #CollegeColors to be a part of the excitement. In addition, you can find a list of all Alabama Athletics social media accounts on

Athletics Accounts:

  • Facebook: University of Alabama Athletics
  • Twitter & Instagram: @UA_Athletics

With the Collegiate Licensing Company (CLC) representing the trademark licensing programs of more than 150 of the nation’s leading universities, the annual celebration of College Colors Day is dedicated to promoting the traditions and spirit that embody the college experience. College Colors Day is celebrated by thousands of organizations, retailers, classrooms and millions of individuals who wear their team colors and share their school spirit with friends and colleagues.